Boosting Conversion and Customer Experience with Halesowen Motor House
Established in 1953, Halesowen Motor House has been serving motorists in Worcestershire and the West Midlands for over 70 years.
At the heart of the company’s philosophy is their mission to provide a quality service that exceeds customer expectations.
Challenge
Halesowen Motor House were looking for an innovative payment method that would result in more drivers approving essential and advisory work, whilst continuing the excellent levels of service already in operation at the site.
Key goals:
Improve conversion of identified work
Minimise the use of discounts to secure approval
Maintain the customer experience the dealer is known for
Solution
PayLater is an interest-free, Buy Now Pay Later instalment option that allows customers to split their bills into easy monthly payments.
The pay-monthly option allows drivers to fit their repair bills neatly into their monthly budgets meaning more drivers can say yes to identified work.
A complete digital experience from start to finish, customers can apply via a link sent by SMS or email in just a few clicks, putting more control in the hands of the customer.
On average, Bumper customers rate the service 4.9 out of 5 on Trustpilot.
Results
Lee Sutton, Service Manager, at Halesowen Motor House, said, “PayLater has allowed us to excel our customer experience. With increased payment flexibility, our drivers now have greater peace of mind when presented with work on their vehicle health check.
“And the benefits don't stop there, the interest-free option has positively impacted our bottom line with huge spikes in red and amber work conversion.”
By offering flexible payments on invoices large and small Halesowen were able to increase the efficiency and profitability of their service department.
22% increase in red work conversion
40% increase in amber work conversion
35% increase in red and amber combined
£14,600 in additional labour sales
4.9/5 average Trustpilot rating
Find out how Bumper’s innovative payment products can improve your dealer’s KPIs. Chat to our payment experts to set up a demo: sales@bumper.co
Split your car repair cost over monthly repayments interest-free.
Split the cost of your next repair
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